Available for new projects

Paid Media
Director &
Growth Architect.

I run paid media at the infrastructure level — not just ad accounts. From Meta, Google, TikTok and LinkedIn to my own programmatic DSP, I build the full acquisition stack: tracking, CRM, automation, and reporting as one connected growth engine. No handholding required.

Work With Me → View Work ↓
12X
Best ROAS
$25K
Rev in 60 Days
5.0★
Upwork Rating
8+
Channels
Akrash Umar
Akrash Umar
Performance Marketing Strategist
5.0 Upwork
Latest Upwork Review

"Akrash rocks. Absolutely delighted by the Campaign Performance — far lower CPA and higher CTRs than I expected. Super knowledgeable on the full online marketing stack."

★★★★★ · Emotional Healing Brand · 5.0
◆ Meta Media Buying
◆ Google Ads
◆ Proprietary DSP
◆ GHL Automation
◆ Video Editing
◆ TikTok Ads
◆ LinkedIn Ads
◆ Programmatic Display
◆ CRM Pipelines
◆ Performance Reporting
◆ Meta Media Buying
◆ Google Ads
◆ Proprietary DSP
◆ GHL Automation
◆ Video Editing
◆ TikTok Ads
◆ LinkedIn Ads
◆ Programmatic Display
◆ CRM Pipelines
◆ Performance Reporting
What I Do

Full-Stack Growth.
Every Layer.

Most media buyers manage campaigns inside one or two platforms. I operate across every channel — with my own DSP infrastructure, full CRM pipeline builds, and tracking setup that makes every dollar accountable.

Start a Project →
📡

Paid Social Media Buying

Full-funnel campaign architecture across Meta, TikTok, and LinkedIn. Cold traffic builds, retargeting sequences, creative strategy, structured A/B testing, and scaling frameworks — built on actual signal, not platform recommendations.

From $750/project · $15/hr
🔍

Google Ads

Search, Display, YouTube, and Performance Max campaigns. Keyword architecture, Smart Bidding strategy, proper conversion tracking, and quality score optimisation — with UTM architecture and GA4 setup that gives you clean, reliable data.

Management from $1,500/mo
🌐

Programmatic & DSP

My own DSP infrastructure gives clients access to real-time bidding, private marketplace deals, CTV/OTT inventory, and cross-channel attribution. This unlocks verticals — crypto, gaming, healthcare, finance — that standard platforms restrict or ban entirely.

Starter from $12,500/mo
⚙️

CRM & GHL Automation

GoHighLevel pipeline builds, multi-step email and SMS automation, lead scoring, webinar and high-ticket sales funnels, and follow-up sequences engineered to close deals without manual intervention. Bad CRM architecture kills good campaigns — this fixes that.

Setup from $1,200
🎬

Video & Creative Production

Ad creatives, short-form edits, UGC-style videos, motion graphics, and reels built specifically for paid distribution — not organic. Every cut is optimised for hook rate and CTR.

From $500/project
📊

Analytics & Reporting

Facebook Pixel, CAPI, Google Analytics 4, custom conversions, UTM architecture, and cross-channel attribution — set up properly. Bad data leads to bad decisions. Most accounts have bad data. Custom WoW dashboards give you clean signal and plain-English analysis every week.

From $400/mo
⚡ Own DSP Infrastructure Meta Ads Google Ads TikTok Ads LinkedIn Ads Programmatic Display Native Advertising Connected TV GoHighLevel Email Sequences Video Editing A/B Testing Retargeting Lookalike Audiences UTM & Pixel Setup Conversion Optimisation WoW Reporting
Proprietary Advantage

I Run My Own Demand-Side Platform.
Most Freelancers Can't.

While everyone else is competing for the same Meta and Google inventory, I access premium advertising real estate across thousands of websites, apps, and connected TV channels through my own DSP infrastructure. This means real-time bidding, private marketplace deals, and full cross-device attribution — plus the ability to run restricted verticals: crypto, gaming, betting, healthcare, and finance, without policy headaches.

Premium News Sites Mobile Applications Native Content Connected TV (CTV) Cross-Device Retargeting Behavioural Targeting Contextual Targeting Brand Safety Controls
Explore DSP Access →
❌ Standard Ad Platforms
✗Limited to Meta, Google, TikTok inventory
✗Restricted verticals — crypto, betting, adult blocked
✗No access to premium publisher inventory
✗Basic audience targeting options
✗No CTV or cross-device capabilities
✗Algorithm-controlled spend with black-box reporting
✓ My DSP Infrastructure
✓10,000+ premium websites, apps & CTV channels
✓Restricted verticals fully accessible
✓Direct access to publisher inventory
✓Behavioural, contextual & intent-based targeting
✓Full CTV & cross-device campaign capability
✓Real-time bidding & private marketplace deals
✓Full transparency — every impression accountable
Transparent Pricing

Invest in Growth.
Not Agency Overhead.

Straightforward packages built around your stage and goals. No retainer traps, no opaque fee structures. Every engagement is scoped to deliver a clear, measurable return — or we don't take it on.

Launch
For brands testing paid social for the first time or entering a new channel.
$750 / project
Or $15/hr for ongoing management
✓ 1 platform (Meta, TikTok, or LinkedIn)
✓ Campaign setup & audience research
✓ Pixel & conversion tracking
✓ Ad creative brief & copy
✓ 2-week optimisation window
– Retargeting campaigns
– Weekly performance reports
Get Started →
Most Popular
Scale
For growing brands ready to systematise acquisition and scale profitably.
$1,500 / mo
Recommended ad spend: $3K–$15K/mo
✓ Up to 3 platforms
✓ Full-funnel cold + retargeting architecture
✓ Lookalike & custom audience builds
✓ Creative testing framework (A/B)
✓ Weekly performance reports
✓ GHL pipeline integration
✓ Monthly strategy call
Start Scaling →
Dominate
For established brands running aggressive paid acquisition across multiple channels.
$3,000 / mo
Recommended ad spend: $15K–$50K+/mo
✓ All platforms + YouTube
✓ Full creative production included
✓ Advanced audience segmentation
✓ Multi-touch attribution setup
✓ WoW executive dashboard
✓ Full CRM automation suite
✓ Dedicated Slack channel
Let's Talk →
How it works: All engagements start with a free 30-minute strategy audit. I review your current setup, identify the biggest revenue lever, and tell you honestly whether or not I can help — before any money changes hands.
Starter
Test programmatic inventory with a structured entry point before committing to scale.
$2,500 / mo
Ad spend: $10,000/mo
✓ Campaign setup & audience targeting
✓ Display & native ad formats
✓ Retargeting campaigns
✓ Creative optimisation
✓ Performance reporting
– Audience modelling
– CTV campaigns
Get Started →
Best Value
Growth
Multi-channel programmatic for companies scaling beyond standard ad platforms.
$4,500 / mo
Ad spend: $20,000/mo
✓ Multi-channel programmatic campaigns
✓ Audience modelling & lookalikes
✓ Cross-device retargeting
✓ Conversion rate optimisation
✓ Weekly performance reporting
✓ Native + display + mobile
✓ Restricted verticals supported
Scale With DSP →
Scale
Aggressive programmatic growth for high-budget advertisers demanding premium inventory.
$8–12K / mo
Ad spend: $50,000+/mo
✓ Full-funnel programmatic strategy
✓ Premium inventory placements
✓ Advanced audience segmentation
✓ Connected TV (CTV) campaigns
✓ Dedicated campaign strategist
✓ White-label available for agencies
✓ Custom reporting dashboard
Let's Talk →
White-label available: Running a Meta or Google-focused agency and want to add programmatic to your offering without the infrastructure cost? I provide white-label DSP services for agencies. Your brand, my infrastructure, shared margins.
Pipeline Setup
One-time build for teams that need a structured CRM and basic automation in place fast.
$1,200 one-time
Delivered in 5–7 business days
✓ GHL pipeline (up to 4 stages)
✓ Lead capture form setup
✓ Basic email follow-up sequence (3 steps)
✓ Opportunity tracking
✓ 1-hour handoff call
– SMS automation
– Webinar funnel
Get Started →
Most Complete
Full Funnel
Complete automation suite for coaches, agencies, and course creators scaling to $10K+ MRR.
$2,800 one-time
Delivered in 10–14 business days
✓ Full GHL pipeline (unlimited stages)
✓ Webinar registration funnel
✓ Email + SMS automation sequences
✓ Lead scoring & stage triggers
✓ Course / product integration
✓ Appointment booking automation
✓ Full onboarding + documentation
Build My Funnel →
Retainer
Ongoing CRM management, optimisation, and automation maintenance as you scale.
$900 / mo
Min. 2-month commitment
✓ Monthly automation audit
✓ New sequence builds (up to 2/mo)
✓ A/B testing of email flows
✓ Pipeline health reporting
✓ Integration support
✓ Priority response (24hr)
✓ Monthly strategy call
Let's Talk →
Starter Stack
The minimum viable growth stack for early-stage businesses ready to acquire customers systematically.
$2,200 / mo
Save ~20% vs. individual services
✓ Meta Ads management (1 campaign)
✓ GHL pipeline setup
✓ Basic email automation
✓ Pixel & tracking setup
✓ Monthly performance report
– Programmatic DSP
– Video production
Get Started →
Most Powerful
Growth OS
The complete growth operating system. Paid social + DSP + CRM + creative + reporting in one engagement.
$5,500 / mo
Ad spend: $10K–$30K/mo recommended
✓ Meta + Google + TikTok management
✓ Programmatic DSP campaigns
✓ Full GHL CRM & automation suite
✓ 2x video ad creatives/month
✓ WoW executive dashboard
✓ Full-funnel strategy sessions
✓ Dedicated Slack + priority support
Build My Growth OS →
Agency Partner
White-label programmatic and paid media execution for agencies that want to expand their offering.
Custom
Based on client volume & ad spend
✓ White-label DSP access
✓ Paid media execution under your brand
✓ Volume-based pricing
✓ Shared margins, no conflict
✓ Weekly reporting your clients can see
✓ NDA available
✓ Onboarding within 48hrs
Partner With Me →
Not sure which bundle fits? Book a free 30-minute audit and I'll map the right engagement to your current stage, goals, and budget — no sales pressure, just clarity.
Portfolio

Real Work.
Real Results.

Request Full Case Studies →
📡
Meta Media Buying

Full-Funnel Meta Campaigns

$0.18 CPV · 116 retargeting leads · 12X ROAS · $25K revenue in 60 days

View Portfolio ↗
🔍
Google Ads

Search & Performance Max

Keyword architecture, Smart Bidding, quality score optimisation

View Portfolio ↗
🌐
Programmatic DSP

Premium Inventory Campaigns

Cross-device retargeting, native ads, behavioural targeting

View Portfolio ↗
⚙️
GHL & Automations

CRM Pipeline & Workflow System

0 to 177 opportunities · 4-stage pipeline · webinar funnel · full email/SMS automation

View Portfolio ↗
🎵
TikTok Ads

Short-Form Paid Social

Native-first TikTok campaigns, spark ads, UGC creative

View Portfolio ↗
💼
LinkedIn Ads

B2B Lead Generation

Lead gen forms, InMail, Matched Audiences, decision-maker targeting

View Portfolio ↗
🎬
Video Editing

Ad Creative Production

Short-form edits, motion graphics, scroll-stopping ad creatives

View Portfolio ↗
📊
Reporting & Analytics

Live WoW Performance Dashboard

Week-over-week reporting · channel breakdowns · ROAS trends · CPL tracking · executive summaries

View Live Demo ↗
About

Akrash Umar —
The Full Picture

I run paid media at the infrastructure level — not just ad accounts. I'm a Paid Media Director and Growth Architect who builds full-stack acquisition systems: from the first paid impression to the automated follow-up that closes the deal.

My work covers every layer: Meta, Google, TikTok, LinkedIn, and programmatic DSP, combined with deep expertise in GoHighLevel CRM automation, tracking architecture, and executive reporting. I don't pass the baton — I own the outcome end-to-end.

What genuinely separates my work: I operate my own Demand-Side Platform (DSP) — real-time bidding, private marketplace deals, CTV/OTT inventory, and cross-channel attribution that most freelancers simply can't offer. This gives clients access to channels that Meta and Google won't touch, at competitive media costs with full transparency.

I've managed campaigns across solar, health & wellness, online education, e-commerce, and luxury verticals — with a 5.0 rating on Upwork, 23 completed jobs, and $10K+ earned. Every engagement is built on being straight with clients about what's working and what isn't.

12X
Max ROAS Achieved
$25K
Revenue in 60 Days
5.0★
Upwork Rating
6+
Industries Served
Skills & Platforms
Paid Social — Meta, TikTok, LinkedIn
Full campaign lifecycle · Creative strategy · A/B testing · Scaling
Paid Search — Google Ads
Search, Display, YouTube · Smart Bidding · Performance Max
Proprietary DSP — Programmatic
Own DSP infrastructure · Premium inventory · Restricted verticals · CTV
CRM & Automation — GoHighLevel
Pipeline builds · Email/SMS sequences · Webinar funnels · Lead scoring
Creative Production
Video editing · Motion graphics · Ad creative for paid distribution
Analytics & Reporting
Custom WoW dashboards · Attribution · Executive performance reports
Video Introduction

Hear It From Me.

A quick walkthrough of how I approach performance marketing, what makes my methodology different, and the kind of results you can expect when we work together.

Watch my full introduction — how I build growth systems that actually convert
Client Reviews

What Clients Actually Say.

Work With Me →
Verified reviews from real client engagements — pulled directly from Upwork contracts
★★★★★ 5.0
✓ Upwork Verified
★★★★★

"Akrash rocks. Absolutely delighted by the Campaign Performance — was far lower CPA and higher CTR's than I expected. Definitely hiring Akrash again, super knowledgeable on the full online marketing stack also."

🌿
Emotional Healing Brand
Facebook & Instagram Ads · Apr 2025 – Feb 2026 · $750 project
✓ Upwork Verified
★★★★★

"I've worked with Akrash on multiple projects and he is a fantastic digital marketer. Unlike other freelancers I've worked with, he doesn't require handholding to execute — he can take raw data, notes, and concepts and translate them into comprehensive paid media strategies that perform. He's responsive, proactive, dedicated, and as an added bonus, incredibly kind."

🏥
CineMed
Digital Ads · Healthcare Education · Nov 2025 – Feb 2026 · 60hrs
Direct Client
★★★★★

"Akrash understood immediately that dating is an emotional vertical — targeting and creative have to work together perfectly. He rebuilt our Meta campaigns with audience segmentation we hadn't seen before. Lead quality improved significantly and cost per qualified match dropped fast."

💛
Jorge — CEO, Matchiu
Conscious Matchmaking Agency · matchiu.com
Agency Partner
★★★★★

"Working with Akrash through Upbeat brought a level of programmatic sophistication we couldn't access before. He brought his own DSP to the table, which opened inventory our previous media buyers simply couldn't reach. Structured, transparent, and consistently delivering."

📣
Upbeat Growth Agency
Paid Media Partner · upbeatgrowth.com
Direct Client
★★★★★

"Akrash didn't just run ads — he built us a complete acquisition system. Within 60 days we had $6K MRR, $4K in course sales, and $25K in total revenue generated. The CRM pipeline went from zero to 177 structured opportunities. I've never seen results move that fast."

🏦
Raise Academy
VC Seed-Round Coaching · 12X ROAS · 60 Days
DSP Client
★★★★★

"Navigating paid media in the crypto space requires someone who knows both compliance and performance. Akrash used his DSP to reach our audience across premium inventory that Meta and Google won't allow — efficient spend, strong results, zero policy headaches."

₿
Web3 / Token Client
Crypto · Programmatic DSP Campaign
5.0★
Upwork Rating
Verified Reviews
12X
Best ROAS
Delivered
6+
Industries
Served
How I Work

No Fluff.
Just Process.

01

Audit

Free 30-min audit call. I review your current channels, tracking setup, funnel structure, and data quality — and tell you honestly what the biggest revenue lever is. Short conversation before we start costs nothing. Long campaign with the wrong setup costs a lot.

02

Architect

I design the full-stack system first — campaign structure, CRM pipeline, creative brief, attribution setup. Everything is connected before a single dollar is spent.

03

Execute

Campaigns launch with structured A/B tests. CRM automations activate. Creatives go live. Daily monitoring, decisions based on actual signal — not platform recommendations or gut feel. No handholding required.

04

Scale

Double down on what's working, kill what's not. Weekly WoW reporting keeps you fully informed on ROAS, CPL, and pipeline health — in plain English, not vanity metrics.

Available for New Projects

Let's Build
Something That
Actually Converts.

If you're spending on ads and results aren't consistent or scalable — that's almost always a structure, tracking, or strategy problem. Those are fixable. Send a brief and let's map what's possible in the first 30 days. Free strategy audit, no commitment required.

[email protected]