Our Story

Built by Someone Who Watched Healthcare
Get Let Down.

Midasco was born from a simple observation: the best practitioners in the US were being failed by agencies that treated their life's work like just another ad account.

Our Mission

Every Practitioner Deserves a Full Schedule

Healthcare practitioners spend years — sometimes decades — building their skills, their practice, and their reputation. They go into it to change lives. The last thing they should be worrying about is where their next patient is coming from.

Midasco exists to solve that problem — permanently. We build patient acquisition systems that work while you're in the clinic doing what you're trained to do. Not dashboards. Not reports full of impressions. Real patients, real bookings, real growth.

And when something needs attention, we're there. 24 hours a day, 7 days a week — because a dental group doesn't stop needing new patients on a Sunday.

🎯

Outcomes, Not Activity

We measure success in booked appointments, not impressions. If your schedule isn't filling, we haven't done our job.

🏥

Healthcare Only

We don't split focus across industries. Healthcare is our only vertical — which means we're always ahead of the curve.

📊

Radical Transparency

Weekly reports in plain English, every Monday. You always know exactly what happened, why, and what's next.

🛡️

Compliance First

HIPAA-aware strategies across every channel. We protect your reputation while we grow your practice.

Akrash Umar
Akrash Umar
Founder & Head of Growth
Performance marketing strategist with 7+ years running paid media at infrastructure level across healthcare, ecommerce, and SaaS.
12×
Best ROAS
$500K+
Budget Managed
65+
Campaigns Run
5.0★
Upwork Rating

The Founder's Journey

The Beginning
Learning Performance Marketing from the Ground Up

Akrash started in paid media running campaigns across Meta, Google, TikTok, and LinkedIn for businesses in ecommerce, SaaS, and services. He became obsessed with the gap between what agencies promised and what they actually delivered. Every campaign was an experiment. Every failure was a lesson he filed away.

The Turning Point
Watching Healthcare Practices Get Burned

Working with a medical supplies company in Canada, Akrash saw something that stuck with him: practitioners who had dedicated their lives to helping patients were hemorrhaging money on agencies who didn't understand their world. Generic ad copy. No HIPAA awareness. Reports that tracked clicks but never connected to actual appointments. He knew he could do something about it.

The Build
7 Years of Real-World Healthcare Marketing Infrastructure

Akrash spent years building the skill set that Midasco runs on today — Google and Meta advertising, GHL CRM automation, programmatic DSP infrastructure, conversion tracking, and full-funnel reporting. Achieving 12× ROAS, cutting CPAs by up to 50%, and generating over $1M in attributed revenue across campaigns. He learned what actually moves the needle in high-trust, regulated industries.

Today
Midasco — The Agency He Wished Existed

Midasco is the agency Akrash wished healthcare practitioners could find when they searched Google at midnight wondering why their marketing wasn't working. Healthcare-only. Outcome-focused. Radically transparent. With weekly reports every Monday and a real human to pick up the phone at 2am. Because your patients don't stop needing care after business hours — and neither do we.

How We Think

Our Approach to Healthcare Growth

01

Learn Before We Spend

Every engagement starts with a deep immersion — your best patients, your referral sources, what makes people book vs bounce. Most agencies skip this. It's where we begin. A strategy built on real practice intelligence outperforms guesswork every time.

02

Patient Psychology, Not Platform Mechanics

We think about the person researching your practice at 11pm, scared about their health or their teeth, wondering if they can trust you. Our ads, landing pages, and follow-up sequences are built for that moment — not for the algorithm's preferences.

03

Build Systems, Not Campaigns

A campaign runs and stops. A system compounds. We build the full acquisition stack — ads, landing pages, CRM automation, review generation — so that every piece reinforces the next. When referrals slow down, the system keeps delivering.

Ready to Work with an Agency That Actually Gets It?

Start with a free practice audit. We'll show you exactly where you're losing patients and exactly how to get them back.

Get My Free Practice Audit →