Proven Results
Real Practices. Real Patients. Real Numbers.
We don't count impressions. We count booked appointments, new patients, and revenue generated. Here's what that looks like in practice.
Multi-Location Dental Group — Filling Implant Chairs with Qualified Patients
The situation: A 3-location dental group in Phoenix was spending $2,800/month on Google Ads through a generalist agency. They were getting clicks but the front desk reported that most callers were "price shopping" rather than serious patients — especially for their high-value implant and cosmetic services. Their cost-per-booked-appointment had crept above $300 and the practice principal was questioning whether digital marketing worked at all.
What We Did
- Rebuilt Google Ads keyword architecture around high-intent, service-specific terms ("dental implants phoenix" not broad "dentist") — eliminating budget waste on low-intent searches
- Created dedicated landing pages per service (implants, Invisalign, emergency) with patient-psychology copywriting addressing fears and trust signals before the CTA
- Built GHL CRM automation to follow up every enquiry within 4 minutes via SMS and email — down from the previous 4-hour average response time
- Launched a Google Business Profile optimization and review generation system that added 34 new 5-star reviews in 60 days
- Implemented HIPAA-aware retargeting to recapture website visitors who didn't book on their first visit
"We went from questioning whether digital marketing worked to having our front desk tell us they can't keep up with appointment requests. The weekly reports actually tell us something useful — which is more than we ever got from our last agency."
— Practice Principal · Phoenix Dental Group
Independent Physio Clinic — Tripling Bookings After 14 Months of Agency Failure
The situation: A private physical therapy clinic in Austin had spent 14 months and over $44,800 in agency fees with a generalist firm — averaging only 6–8 booked appointments per month from digital channels. Their ad copy was generic ("physical therapy near you"), their landing page was their homepage, and they had no CRM follow-up. They came to Midasco convinced that digital marketing simply "didn't work for physio."
What We Did
- Started with 30 days of practice immersion — learning their best patients, the questions the front desk fielded most, and what specific conditions their therapists specialized in
- Rebuilt campaigns around condition-specific keywords ("sciatica treatment austin," "back pain physiotherapy," "sports injury rehab near me") instead of generic service terms
- Created condition-specific landing pages that addressed patient fears ("Will this hurt?" "How long will recovery take?") and featured therapist credentials prominently
- Launched a Meta campaign targeting local demographics with demonstrated interest in fitness, sports, and wellness — built a new patient awareness funnel
- Implemented weekly reports showing exactly which condition campaigns generated booked appointments, not just clicks
"After 14 months with an agency that knew nothing about physio, switching to Midasco felt like turning the lights on. They understood our patients before they spent a single dollar. Bookings tripled in 4 months — with identical spend."
— Clinic Owner · Austin Physical Therapy
Private Practice Counsellor — Compliant Client Acquisition for a Sensitive Vertical
The situation: An LCSW running a private counselling practice in New York had tried Facebook ads twice — both times getting accounts flagged for ad policy violations related to mental health targeting. She'd given up on digital marketing entirely and was relying on Psychology Today directory listings and word of mouth. Her calendar had consistent gaps every month and she was turning away income.
What We Did
- Restructured Meta campaigns using HIPAA-compliant targeting — interest-based and demographic audiences instead of health condition targeting that triggers policy flags
- Wrote ad copy that built trust and human connection without making prohibited mental health claims — focusing on the experience of finding the right therapist, not conditions
- Built Google Search campaigns targeting people actively searching for counselling services by modality (CBT, EMDR, couples therapy) rather than condition names
- Created a landing page built around trust signals — credentials, approach, what to expect in session one — designed for the anxious first-time therapy seeker
- Set up automated follow-up sequence for enquiries that didn't book immediately — sensitive, non-pushy, focused on answering the most common pre-therapy questions
"I was terrified of ads after getting flagged twice. Midasco handled the compliance piece completely — and filled my calendar. I have a waitlist now, something I'd never experienced. Worth every penny and more."
— Sarah L., LCSW · New York, NY